BEAUTY

MADE IN AFRICA; EDUN, THE BRAND YOU NEED TO KNOW

When one of my long time favorite New York brands came to me and proposed to work together on a little pre-summer project, I was instantly excited. That’s what usually happens when brands that are close to my heart reach out, but this one in specific. EDUN – the iconic, bold, and empowering brand founded in 2005 by Ali Hewson and Bono – was one of the first brands I got in contact with after I moved from London to New York. Not only was I captivated by the amazing designs, but also by the great stories behind it. Let’s put it this way: I remember the first time coming to their showroom, a cold and sunny spring morning in Soho, it was like stepping into a warm bath…

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